{"id":1812,"date":"2021-06-17T19:41:33","date_gmt":"2021-06-17T23:41:33","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/embedded-platform-roadmap\/"},"modified":"2026-09-30T07:58:34","modified_gmt":"2026-09-30T11:58:34","slug":"embedded-platform-roadmap","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/embedded-platform-roadmap\/","title":{"rendered":"Creating your perfect embedded platform roadmap"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Unanet\u2014a leading provider of ERP and CRM solutions\u2014had more than 100 <a href=\"https:\/\/blog2workato.wpengine.com\/point-to-point-integration-drawbacks\/\">point-to-point integrations<\/a> built with their clients\u2019 payroll systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don Conser, the Product Lead of API Platform and Integrations at Unanet, knew that this approach to integration was less than optimal and needed to be addressed quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This motivated Conser and his team to look for a solution that could help them:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Address their clients\u2019 numerous integration needs<\/li><li>Move upmarket and compete with enterprise brands like Microsoft and Oracle&nbsp;<\/li><li>Productize integrations and manage them at scale<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After reviewing their options diligently, Conser and his team decided to invest in Workato\u2019s Embedded Platform and used it to build Unanet Connect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conser shared his team\u2019s journey in launching and iterating Unanet Connect during his session \u201cCreating Your Perfect Embedded Platform Roadmap\u201d at Automate, the #1 conference on automation.&nbsp;<\/p>\n\n\n\r\n    <div class=\"article__cta\">\r\n\t\t            <div class=\"article__cta-right\">\r\n                <img decoding=\"async\" class=\"article__cta-right_image\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/AD_4nXcOwkKcrrTEe2h5Uh3Y0JgSO9grPIl3dfscv-VpSgbFyy4CugiH6fzvyiSO7dQTgpn3guRD2nErQYcNLFWUo7PqdmzFb56nDOKN69K2O8mlrcSC8Ahc5Zeg-E3ZQP1OLyqNFgmOPAkeycsFHeprG52GEgFrBoBrMojE7-150x150.png\"\r\n                     alt=\"\">\r\n                <div class=\"article__cta-right_content\">\r\n                    <h4>How to tackle your integration backlog<\/h4>\r\n                    <p>We analyzed the roadblocks that 200 product managers faced when attempting to tackle their integration backlogs. Learn which stood out as well as how you can solve for them.<\/p>\r\n                <\/div>\r\n\t\t\t\t                    <a class=\"article__cta-right_btn\"\r\n                       href=\"https:\/\/discover.workato.com\/unlocking-product-integrations-and-automations\/p\/1?ref=connector-unanetrecap\">Download whitepaper<\/a>\r\n\t\t\t\t            <\/div>\r\n\t\t    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"test\"><strong>Key lessons learned<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As part of Conser\u2019s goal in providing integrations as products, he and his team built integrations that are standardized, repeatable, and that can continuously improve for their clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This involved providing integrations that aren\u2019t customized\u2014but that are configurable. Conser explained the value that the latter brings:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#67eadd\" class=\"has-inline-color\">\u201c(using configurable integrations) We can continue to deliver them, and we can make them work for any of our clients&#8217; situations.\u201d<\/mark><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Conser first brought this vision to life with a soft launch, which took 3 clients live with a single connector. Then, just months later, the team did their public launch, which included going live with dozens of connectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The public launch brought clear market validation, but with its success came demand and new challenges.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clients and internal stakeholders were requesting more connectors, and Conser hadn\u2019t yet figured out how to prioritize these requests while still investing in the core offering of Unanet Connect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s when Conser implemented a few initiatives that, taken together, have allowed him to meet everyone\u2019s needs (including his own):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A framework for ranking requests: <\/strong>When evaluating connector requests, Conser and his team can prioritize them based on the number of clients that would use them, how configurable they can be, and the potential upsells and cross-sells they can drive<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A partner success program: <\/strong>Where Conser can identify partners (via interviews) who have an appetite for joining their marketplace, are willing to work hand-in-hand with his team, and are working with mutual clients<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Workato\u2019s product features and enhancements: <\/strong>Conser continually incorporates Workato\u2019s platform features and improvements into Unanet Connect\u2019s roadmap. He gave an example by highlighting that he\u2019s now added Workato\u2019s Workbot for <a href=\"https:\/\/www.workato.com\/workbot-slack?ref=connector-unanetrecap\">Slack<\/a> and <a href=\"https:\/\/www.workato.com\/workbot-teams?ref=connector-unanetrecap\">Teams<\/a> into their roadmap<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Related: <\/em><a href=\"https:\/\/blog2workato.wpengine.com\/embedded-integration\/\"><em>What is an embedded integration platform? And how can it benefit your organization?&nbsp;<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"test2\"><strong>Key lessons learned<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conser ended his session by sharing several takeaways after launching Unanet Connect:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Business Analysts do the best job of supporting the clients who use the platform.<\/li><li>Not every customer request needs to be fulfilled and not all of their clients\u2019 integrations need to be viewed at one time. Conser explained their more practical and scalable approach:<\/li><\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#67eadd\" class=\"has-inline-color\">\u201cWe can be selective for the right fit. Is this request good for them (the client) and is this good for us?\u201d<\/mark><\/p><\/blockquote>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>The quality of the connectors\u2014versus the quantity\u2014is ultimately what\u2019s important.<\/li><li>The first integration in a specific space (e.g. payroll) tends to be the hardest. Once it\u2019s out of the way, the remaining integrations within that space are much easier to bring to market.<\/li><li>Provide just enough documentation that allows the reader to build integrations.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You can learn more about Unanet Connect and Conser\u2019s journey in launching the platform by tuning into his session at Automate.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/discover.workato.com\/creating-your-perfect-embedded-platform-roadmap\/p\/1?ref=connector-unanetrecap\">Watch the full session<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unanet\u2014a leading provider of ERP and CRM solutions\u2014had more than 100 point-to-point integrations built with their clients\u2019 payroll systems. Don Conser, the Product Lead of API Platform and Integrations at Unanet, knew that this approach to integration was less than optimal and needed to be addressed quickly. This motivated Conser and his team to look [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":12205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-product-news","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating your perfect embedded platform roadmap - Workato<\/title>\n<meta name=\"description\" content=\"Learn how the team at Unanet brought their Embedded Platform, Unanet Connect, to market and discover their key learnings from the experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/embedded-platform-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating your perfect embedded platform roadmap - Workato\" \/>\n<meta property=\"og:description\" content=\"Learn how the team at Unanet brought their Embedded Platform, Unanet Connect, to market and discover their key learnings from the experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/embedded-platform-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T23:41:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T11:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/unanet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jon Gitlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Gitlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/embedded-platform-roadmap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/embedded-platform-roadmap\\\/\"},\"author\":{\"name\":\"Jon Gitlin\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/3f3da64b9a8d4e29689a77d18992c857\"},\"headline\":\"Creating your perfect embedded platform roadmap\",\"datePublished\":\"2021-06-17T23:41:33+00:00\",\"dateModified\":\"2026-09-30T11:58:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/embedded-platform-roadmap\\\/\"},\"wordCount\":621,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/embedded-platform-roadmap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/unanet.png\",\"articleSection\":[\"Company &amp; 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