{"id":1558,"date":"2020-10-06T21:20:48","date_gmt":"2020-10-07T01:20:48","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/product-usage-data\/"},"modified":"2026-09-30T07:48:53","modified_gmt":"2026-09-30T11:48:53","slug":"product-usage-data","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/","title":{"rendered":"3 ways you can use product usage data to deliver business growth"},"content":{"rendered":"\n

Product usage data is critical in enabling your organization\u2019s growth.<\/p>\n\n\n\n

Used effectively, it allows your sales reps to sell more, your customer success managers to retain more business, and your marketers to execute campaigns that drive more upsell and cross-sell opportunities.<\/p>\n\n\n\n

So how can your organization use product usage data to deliver these business outcomes? By building end-to-end workflow automations that utilize it.<\/p>\n\n\n\n

We\u2019ll break down a few examples that can give you a sense of how this looks, but before we do, let\u2019s align on what we mean by product usage data.<\/p>\n\n\n\r\n

\r\n\t\t
\r\n \"\"\r\n
\r\n

Take product-led sales to the next level with account intelligence<\/h4>\r\n

Discover how account intelligence can spur your customer-facing teams to actions.<\/p>\r\n <\/div>\r\n\t\t\t\t Download whitepaper<\/a>\r\n\t\t\t\t <\/div>\r\n\t\t <\/div>\r\n\n\n\n

What is Product Usage Data?<\/strong><\/h2>\n\n\n\n

It\u2019s a type of data that reflects how customers use your product or service over a given period of time. <\/p>\n\n\n\n

Given the inherent differences across platforms, the product usage data that\u2019s measured in one can drastically differ from another. For example, here\u2019s how it varies across platforms like Box<\/a>, Salesforce<\/a>, and Snowflake<\/a>:<\/p>\n\n\n

\n
\"Common<\/figure>\n<\/div>\n\n\n\n\n

Examples of Using Product Usage Data<\/strong><\/h2>\n\n\n\n

Now that you know the different forms it can take, let\u2019s go over some ways you can use it to deliver business value:<\/p>\n\n\n\n

1. Enable sales reps to uncover the best customer references<\/strong><\/h4>\n\n\n\n

As a sales rep captures a prospect\u2019s attention, builds up their interest, and approaches closing the sale, they might be asked for a customer reference. <\/p>\n\n\n\n

The ask in and of itself might seem fairly straightforward. But identifying the most relevant and compelling reference, and doing it quickly, can prove difficult. The process might involve asking colleagues, reviewing slides on customer stories, revisiting chat messages, etc.\u2014all with limited success.<\/p>\n\n\n\n

Instead, you can empower sales reps to find the most appropriate reference by letting them access product usage data within the business communications platform they already work on (e.g. Slack<\/a>). <\/p>\n\n\n\n

Here\u2019s more on how this can work, if, for example, a sales rep needs to find a customer that uses Salesforce:<\/p>\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n

1. The sales rep asks their Slack chatbot for a list of customers that use Salesforce.
2. The request automatically generates a SQL query that runs in SnowFlake.
3. The resulting output is formatted in a CSV file, which the chatbot shares with the rep.
4. The rep can download the file straight from Slack and pick out the customers they want to refer using the list.<\/p>\n\n\n\n

Related: 3 real-world examples of drip marketing automation<\/a><\/em><\/p>\n\n\n\n

2. Alert customer success managers when a client is at risk of churning<\/strong><\/h4>\n\n\n\n

Customer retention is critical to growing your organization effectively. Bain & Company proved why<\/a>: A 5% increase in retention can raise company profits by more than 25%.<\/p>\n\n\n\n

To help your customer success team keep tabs on clients who are disengaged and need support, you can set up an automation that sends them product usage data that\u2019s cause for concern. <\/p>\n\n\n\n

For instance, if you know that customers who don\u2019t log into your application for at least 4 weeks are at risk of churning, you can set up the following workflow with an enterprise automation platform<\/a>: <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n
    \n
  1. SnowFlake monitors customer activity in the app, and once a client doesn\u2019t login for at least 4 weeks, the workflow gets triggered.<\/li>\n\n\n\n
  2. The client\u2019s information on platforms like Salesforce, Marketo<\/a>, and FreshDesk<\/a> get collected.<\/li>\n\n\n\n
  3. Using all of the data, the enterprise automation platform puts together a report on account health in a Google Doc.<\/li>\n\n\n\n
  4. That report gets shared with the CSM via chat, which they can quickly review and use to  inform their response.<\/li>\n<\/ol>\n\n\n\n

    Related: How to integrate customer data successfully<\/a><\/em><\/p>\n\n\n\n

    3. Empower marketers to personalize their activities<\/strong><\/h4>\n\n\n\n

    Say your marketing team wants to personalize the content in an upcoming webinar that targets existing customers (a wise move considering that personalization improves customer relationships<\/a>). <\/p>\n\n\n\n

    To do this, you\u2019ll need to know how the customers who register for the event use your product. Here\u2019s a marketing automation<\/a> that can help:<\/p>\n\n\n\n

      \n
    1. Once someone registers for the webinar, the workflow gets triggered.<\/li>\n\n\n\n
    2. The registrant’s product usage data gets collected via a platform like Snowflake.<\/li>\n\n\n\n
    3. The registrant, along with their product usage data, gets shared with the marketing team via a specific channel in a platform like Slack. <\/li>\n<\/ol>\n\n\n\n

      Feeling inspired to build your own workflow automations that use product usage data? Learn more about implementing any by speaking with one of our experts<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Product usage data is critical in enabling your organization\u2019s growth. Used effectively, it allows your sales reps to sell more, your customer success managers to retain more business, and your marketers to execute campaigns that drive more upsell and cross-sell opportunities. So how can your organization use product usage data to deliver these business outcomes? […]<\/p>\n","protected":false},"author":49,"featured_media":12079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions"],"acf":[],"yoast_head":"\n3 ways you can use product usage data to deliver business growth - Workato<\/title>\n<meta name=\"description\" content=\"Whether you're looking to improving customer retention or acquisition, these examples of leveraging product usage data can deliver meaningful business results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/product-usage-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 ways you can use product usage data to deliver business growth - Workato\" \/>\n<meta property=\"og:description\" content=\"Whether you're looking to improving customer retention or acquisition, these examples of leveraging product usage data can deliver meaningful business results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/product-usage-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T01:20:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T11:48:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/product-usage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jon Gitlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Gitlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/\"},\"author\":{\"name\":\"Jon Gitlin\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/3f3da64b9a8d4e29689a77d18992c857\"},\"headline\":\"3 ways you can use product usage data to deliver business growth\",\"datePublished\":\"2020-10-07T01:20:48+00:00\",\"dateModified\":\"2026-09-30T11:48:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/\"},\"wordCount\":724,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/product-usage.png\",\"articleSection\":[\"Solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/\",\"name\":\"3 ways you can use product usage data to deliver business growth - Workato\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/product-usage.png\",\"datePublished\":\"2020-10-07T01:20:48+00:00\",\"dateModified\":\"2026-09-30T11:48:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/3f3da64b9a8d4e29689a77d18992c857\"},\"description\":\"Whether you're looking to improving customer retention or acquisition, these examples of leveraging product usage data can deliver meaningful business results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/product-usage.png\",\"contentUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/product-usage.png\",\"width\":2000,\"height\":872},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/product-usage-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 ways you can use product usage data to deliver business growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#website\",\"url\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/\",\"name\":\"Workato\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/3f3da64b9a8d4e29689a77d18992c857\",\"name\":\"Jon Gitlin\",\"description\":\"Jon Gitlin is the Managing Editor of The Connector, where you can get the latest news on Workato and uncover tips, examples, and frameworks for implementing powerful integrations and automations. In his free time, he loves to run outside, watch soccer (er...football) matches, and explore local restaurants.\",\"sameAs\":[\"jhammond\"],\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/author\\\/jon-gitlin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 ways you can use product usage data to deliver business growth - Workato","description":"Whether you're looking to improving customer retention or acquisition, these examples of leveraging product usage data can deliver meaningful business results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/","og_locale":"en_US","og_type":"article","og_title":"3 ways you can use product usage data to deliver business growth - Workato","og_description":"Whether you're looking to improving customer retention or acquisition, these examples of leveraging product usage data can deliver meaningful business results.","og_url":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/","og_site_name":"Workato","article_published_time":"2020-10-07T01:20:48+00:00","article_modified_time":"2026-09-30T11:48:53+00:00","og_image":[{"width":2000,"height":872,"url":"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/product-usage.png","type":"image\/png"}],"author":"Jon Gitlin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jon Gitlin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#article","isPartOf":{"@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/"},"author":{"name":"Jon Gitlin","@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/3f3da64b9a8d4e29689a77d18992c857"},"headline":"3 ways you can use product usage data to deliver business growth","datePublished":"2020-10-07T01:20:48+00:00","dateModified":"2026-09-30T11:48:53+00:00","mainEntityOfPage":{"@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/"},"wordCount":724,"image":{"@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/product-usage.png","articleSection":["Solutions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/","url":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/","name":"3 ways you can use product usage data to deliver business growth - Workato","isPartOf":{"@id":"https:\/\/www.workato.com\/the-connector\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#primaryimage"},"image":{"@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/product-usage.png","datePublished":"2020-10-07T01:20:48+00:00","dateModified":"2026-09-30T11:48:53+00:00","author":{"@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/3f3da64b9a8d4e29689a77d18992c857"},"description":"Whether you're looking to improving customer retention or acquisition, these examples of leveraging product usage data can deliver meaningful business results.","breadcrumb":{"@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog2workato.wpengine.com\/product-usage-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#primaryimage","url":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/product-usage.png","contentUrl":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/product-usage.png","width":2000,"height":872},{"@type":"BreadcrumbList","@id":"https:\/\/blog2workato.wpengine.com\/product-usage-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog2workato.wpengine.com\/"},{"@type":"ListItem","position":2,"name":"3 ways you can use product usage data to deliver business growth"}]},{"@type":"WebSite","@id":"https:\/\/www.workato.com\/the-connector\/#website","url":"https:\/\/www.workato.com\/the-connector\/","name":"Workato","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.workato.com\/the-connector\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/3f3da64b9a8d4e29689a77d18992c857","name":"Jon Gitlin","description":"Jon Gitlin is the Managing Editor of The Connector, where you can get the latest news on Workato and uncover tips, examples, and frameworks for implementing powerful integrations and automations. In his free time, he loves to run outside, watch soccer (er...football) matches, and explore local restaurants.","sameAs":["jhammond"],"url":"https:\/\/blog2workato.wpengine.com\/author\/jon-gitlin\/"}]}},"_links":{"self":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/1558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/comments?post=1558"}],"version-history":[{"count":5,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":12823,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/1558\/revisions\/12823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/media\/12079"}],"wp:attachment":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/media?parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/categories?post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/tags?post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}