{"id":1537,"date":"2020-09-17T21:12:06","date_gmt":"2020-09-18T01:12:06","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/best-marketing-apps\/"},"modified":"2026-09-30T07:48:14","modified_gmt":"2026-09-30T11:48:14","slug":"best-marketing-apps","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/best-marketing-apps\/","title":{"rendered":"5 Marketing Apps that Your Team Can\u2019t Miss Out On"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More than <a href=\"https:\/\/www.statista.com\/statistics\/219865\/percentage-of-us-adults-who-own-a-smartphone\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 in every 5 adults<\/a> in the U.S. have a smartphone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s become our platform of choice when it comes to checking the news, browsing our social media feeds, streaming videos\u2014and for many, working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketers are no exception to the latter, especially as the number of platforms they\u2019ve come to rely on offer constantly-improving applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So which marketing apps stand ahead of the pack? The exercise is near impossible to perform, but here are 5 companies whose apps offer a ton of value!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Buffer<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-17-at-12.50.29-PM.png\" alt=\"A screenshot of the Buffer app\" class=\"wp-image-11631\" width=\"209\" height=\"406\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The software platform offers a marketing app that makes it easy to manage each of your social media accounts. You can use the <a href=\"https:\/\/www.workato.com\/integrations\/buffer?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a> app to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create and schedule posts in any social channel, from Instagram to Facebook<\/li><li>Add a first comment to any post you put out in Instagram<\/li><li>Develop eye-catching Instagram stories<\/li><li>Analyze the perform of each and every post<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Related: <a href=\"https:\/\/www.workato.com\/the-connector\/automating-campaign-operations\/\">How to automate campaign operations<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Slack<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-17-at-12.51.48-PM.png\" alt=\"A screenshot of the Slack app\" class=\"wp-image-11634\" width=\"203\" height=\"324\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The widely-used business communications platform offers an app that offers the same ease-of-use and collaboration capabilities as its desktop version. This means you can use the <a href=\"https:\/\/www.workato.com\/integrations\/slack?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> app to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Message individuals, teams, or other groups through customized channels<\/li><li>Set your status so that colleagues know when they can reach you&nbsp;<\/li><li>Make or accept phone calls from anyone in the organization<\/li><li>Review and edit any document<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Related: <\/em><a href=\"https:\/\/blog2workato.wpengine.com\/marketo-app-integrations-for-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>3 Marketo app integrations that sales reps love<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Google Analytics<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-17-at-12.52.24-PM.png\" alt=\"A screenshot of the Google Analytics app\" class=\"wp-image-11635\" width=\"192\" height=\"400\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Given its versatility, <a href=\"https:\/\/www.workato.com\/integrations\/googleanalytics?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> is a staple for just about every marketer. Its app is no less valuable, as it lets you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Monitor each web property<\/li><li>Track all kinds of information for a given property, from page views to visitor demographics<\/li><li>Analyze data across time frames and between specific segments<\/li><li>Build and view reports that highlight the data you need<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Asana<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-17-at-12.53.00-PM.png\" alt=\"A screenshot of the Asana app\" class=\"wp-image-11636\" width=\"185\" height=\"389\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The project management platform is key to helping you stay on top of your tasks and to keeping you aligned with your colleagues. Utilize the <a href=\"http:\/\/workato.com\/integrations\/asana?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Asana<\/a> app to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Manage your to-do list<\/li><li>Get updates on specific projects you\u2019re involved in<\/li><li>Assign tasks&nbsp;<\/li><li>Upload files to any task<\/li><li>Organize your work using a calendar<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Related: <\/em><a href=\"https:\/\/blog2workato.wpengine.com\/teams-app-integrations-for-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>5 Microsoft Teams app integrations that can help marketers thrive<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. SEMRush<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-17-at-12.53.40-PM.png\" alt=\"A screenshot of the SEMRush app\" class=\"wp-image-11637\" width=\"171\" height=\"351\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Note: All screenshots taken from the App Store<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The online visibility management platform enables you to analyze your search performance from just about any lens. Leverage the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.workato.com\/integrations\/semrush?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\">SEMRush<\/a> app to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep tabs on the keywords you care about<\/li><li>Build customized keyword lists<\/li><li>Review campaign performance at a high level<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrations and Automations Can Help You Get More From These Apps<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The value that each of these marketing apps delivers only amplifies once you integrate it with your other tools and incorporate it as part of an end-to-end <a href=\"https:\/\/blog2workato.wpengine.com\/what-marketing-automation-means-today\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you connect <a href=\"https:\/\/www.workato.com\/integrations\/asana+google-calendar?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Google Calendar with Asana<\/a>, you can create a workflow where: Once a <a href=\"https:\/\/www.workato.com\/integrations\/google-calendar?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Google Calendar<\/a> event is created for a specific webinar, a task related to the webinar instantly populates in Asana (<a href=\"https:\/\/app.workato.com\/recipes\/364835-new-google-calendar-event-creates-a-new-task-in-asana\" target=\"_blank\" rel=\"noreferrer noopener\">here\u2019s exactly how the automation works<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about building powerful marketing automations by seeing a demo from one of our experts!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.workato.com\/users\/request_demo\/?utm_source=blog&amp;utm_medium=marketing-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More than 4 in every 5 adults in the U.S. have a smartphone. It\u2019s become our platform of choice when it comes to checking the news, browsing our social media feeds, streaming videos\u2014and for many, working. Marketers are no exception to the latter, especially as the number of platforms they\u2019ve come to rely on offer [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":12069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Marketing Apps that Your Team Can\u2019t Miss Out On - Workato<\/title>\n<meta name=\"description\" content=\"From managing your projects to analyzing data, these 5 apps can help you be productive no matter where you are!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/best-marketing-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Marketing Apps that Your Team Can\u2019t Miss Out On - Workato\" \/>\n<meta property=\"og:description\" content=\"From managing your projects to analyzing data, these 5 apps can help you be productive no matter where you are!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/best-marketing-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T01:12:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T11:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/marketing-apps.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jon Gitlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Gitlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/best-marketing-apps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/best-marketing-apps\\\/\"},\"author\":{\"name\":\"Jon Gitlin\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/3f3da64b9a8d4e29689a77d18992c857\"},\"headline\":\"5 Marketing Apps that Your Team Can\u2019t Miss Out On\",\"datePublished\":\"2020-09-18T01:12:06+00:00\",\"dateModified\":\"2026-09-30T11:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/best-marketing-apps\\\/\"},\"wordCount\":523,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/best-marketing-apps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/marketing-apps.png\",\"articleSection\":[\"Solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/best-marketing-apps\\\/\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/best-marketing-apps\\\/\",\"name\":\"5 Marketing Apps that Your Team Can\u2019t Miss Out On - 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