{"id":1452,"date":"2020-02-10T19:45:38","date_gmt":"2020-02-11T00:45:38","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/customer-stories-d1-milano-ecommerce-automation\/"},"modified":"2026-09-18T14:17:53","modified_gmt":"2026-09-18T18:17:53","slug":"customer-stories-d1-milano-ecommerce-automation","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/customer-stories-d1-milano-ecommerce-automation\/","title":{"rendered":"How D1 Milano Future-Proofed Their Business With eCommerce Automation"},"content":{"rendered":"\n

D1 Milano<\/a> is an Italian watch manufacturer founded in Milan in 2013. Despite being part of a market overflowing with smartwatches and legacy brands, D1 Milano is in hypergrowth, distributing to more than 35 countries worldwide. With consumers expecting watches to either do much more or to look and feel a certain way, D1 Milano is going against the grain, offering trendy fashions with unique materials that are a hit in Europe, the Middle East and Asia.\u00a0<\/p>\n\n\n\n

With its success, the company has a projected growth rate of 25% within the next year. With production and logistics mainly held in Hong Kong over the last several years, and early success in the Middle East, D1 is heading back to its hometown, expanding distribution in Italy.<\/p>\n\n\n\n

Mattia Lolli, Chief Operating Officer and Systems Administrator at D1 Milano, began pushing the watch manufacturer to becoming a cloud company in 2016. As one of the first employees to join the team, he immediately saw the need for efficiency and helped adopt NetSuite as its ERP and brought on Shopify for eCommerce. As a startup, the company was run in spreadsheets but quickly outgrew this with the launch of models such as their Polycarbon and Ultrathin collection. <\/p>\n\n\n\n

With a website powered by Shopify, Lolli was looking for a way to build eCommerce automation between Shopify<\/a> and NetSuite<\/a>, as it comprises 30% of their business. Though Shopify tells them integral order details – such as the buyer\u2019s name, address, the product(s) they ordered, and quantity – they still needed to transfer that data to NetSuite for fulfillment. In the early days, Lolli would do this manually as there weren\u2019t as many orders and the company was smaller – but as it began to expand internationally and eventually acquired a warehouse – the task became less efficient and warranted more time than Lolli could provide as he became an executive.<\/p>\n\n\n

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In looking for a solution, Lolli wanted a platform capable of handling eCommerce automation that was fast and easy to use and could transfer the data in real-time and found it in Workato through our partner One Pacific<\/a> in Hong Kong. \u201cFor the sake of being easier and faster, Workato seemed the friendliest to use,\u201d said Lolli. \u201cI\u2019m not an IT guy. I have knowledge of ERP systems, but even when it came to our NetSuite partner building the integration, I felt that Workato was the best option.\u201d<\/p>\n\n\n\n

\u201cIt used to be a tedious process to import the data manually and now, it happens in real-time on its own. This\u2019ll be a great help, especially as we continue to grow,\u201d he added.<\/p>\n\n\n\n

The Shopify-NetSuite<\/a> integration allows Lolli to focus on more high-level, complex tasks, not previously afforded by the older process.<\/p>\n\n\n\n

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