{"id":1326,"date":"2019-03-14T14:06:39","date_gmt":"2019-03-14T18:06:39","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/business-events-technology\/"},"modified":"2026-09-30T07:40:31","modified_gmt":"2026-09-30T11:40:31","slug":"business-events-technology","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/business-events-technology\/","title":{"rendered":"4 Ways Technology is Shaping the Future of Business Events"},"content":{"rendered":"\n

This is a guest post by Rachel Grate, content strategist at Eventbrite<\/em><\/p>\n\n\n\n

Technology is changing the landscape for every type of company today, in every area of business. Events are no exception.
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Online event registration was just the start. Now, technology can both make your event creation process way easier and make the experience for attendees better in countless ways.
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But with so many emerging technologies, it can hard to know which will shape the future of business events<\/a> \u2014 and which are a trend that will be gone by next year. At Eventbrite, I help events managers identify the trends they should use to streamline their processes and systems around events.
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Here are four technologies business systems leaders and operations people need on their radar to optimize their processes and keep their team\u2019s events on the cutting-edge.<\/p>\n\n\n\n

Artificial intelligence makes smarter use of event data<\/h3>\n\n\n\n

Artificial intelligence (AI) is no longer a \u201csomeday\u201d technology. In a survey Eventbrite conducted in 2018<\/a>, 88% of event professionals said they planned to rely on AI in the next year \u2014 way up from 42% in 2017.
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This jump is partly thanks to the increasing ways event creators use AI in their events. Here are just a few uses already within reach:
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  1. Use AI-powered chatbots<\/strong> to connect with attendees and answer basic questions quickly. If a registered attendee wakes up in the middle of the night panicking about where to park, the chatbot gives instant answers.<\/li>
  2. Power \u201cpersonal assistants\u201d <\/strong>to make relevant recommendations \u2014 like which track to attend \u2014 to event-goers based on their social media activity. This creates a highly personalized experience.<\/li>
  3. Finding new attendees <\/strong>by analyzing your current social media fans to identify new audience segments you can target. Tools like ToneDen, for example, use machine learning (a type of AI) to help you target interested audiences on Facebook and Instagram. <\/li><\/ol>\n\n\n\n

    With its ability to quickly scan and look for patterns in large datasets, there are many more applications for AI in the near future of business events.<\/p>\n\n\n\n

    Automation frees up event creators to focus on high-value activities<\/h3>\n\n\n\n

    Event creation is incredibly hectic and stressful. Anything that can be done to simplify to-do lists lets your team focus on more strategic and creative tasks.
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    Your tools can work together to automate things you do every day. For instance, if you use an event registration platform like Eventbrite<\/a>, you can integrate with your CRM like Salesforce<\/a> and your account or email marketing platform like MailChimp<\/a>, to automatically transfer attendee information from one system<\/g> to another.
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    Another scenario: Your team creates a new event on Eventbrite. By pressing one button, you can create a Facebook Event with all the same information. A \u201cBuy tickets\u201d is button embedded in that Facebook Event so your fans can register without having to navigate away from their Facebook app.
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    This sort of task streamlining means your team doesn\u2019t have to hop from platform to platform all day long. And at the same time, it creates a more seamless experience for attendees and customers.<\/p>\n\n\n\n

    Mobile event apps deeply engage and properly inform attendees<\/h3>\n\n\n\n

    People are already in the habit of staring at their screens while there\u2019s a lull in the action. You can tap into this implicit behavior with custom event apps.
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    Event apps used to be basic reproductions of printed event materials. But now, innovative event owners are starting to build functionality into their apps that can only be done well with digital. For instance:
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