All within minutes.<\/p>\n
The \u201cwow\u201d factor was certainly there, there\u2019s no greater proof of authenticity than using your subject\u2019s name and company in real-time. But just being \u201ccool\u201d isn\u2019t enough. The reason this demo resonated is that it\u2019s actually useful for each and every business.<\/p>\n
Related: The 4 steps you need to take to implement any marketing automation<\/a><\/em><\/p>\n From conferences and tradeshows to roundtables and mixers, events are a great way to meet potential clients, network with existing customers, and cultivate brand awareness. So it\u2019s no surprise that most marketers (80%) believe live events are crucial<\/a> to their business\u2019s success. And senior leadership agrees; 87% of C-suite executives plan on investing more in events in the future.<\/p>\n At the same time, only 60% of marketers say they\u2019re satisfied with their event ROI (according to a MarketingCharts study).<\/p>\n That\u2019s a twenty point gap, and it means that even if you work your tail off prepping for an event, you\u2019re likely to feel disappointed by the results at some point. Maybe you didn\u2019t earn enough revenue from a conference to offset the cost of production\u2014or maybe you\u2019re just frustrated that you put effort into hosting a great cocktail hour, only to garner a few opportunities.<\/p>\n Often the problem doesn\u2019t come from the event itself, but rather the event fatigue that follows. Everyone is so tired from creating or attending the event, that all the manual work and one-to-one account interactions stand in the way of effective follow-up programs.<\/p>\n If you\u2019re using a lead scanner device to log visitors at the event, for example, you often have to wait a couple of days after the event ends before you can access those leads. (If you don\u2019t have a lead scanner, you\u2019re probably stuck trying to correctly jot down prospects\u2019 info by hand or collect business cards\u2014a real challenge in a fast-paced event environment!)<\/p>\n After that, you still have to cleanse and triage the leads, which can take several days even with all hands on deck. And that\u2019s all before you can move the leads into your CRM or marketing hub app and actually follow up.<\/p>\n This lengthy process means that you\u2019re more likely to forget conversations and important details that could help you close a deal\u2014such as what challenges the prospect is trying to solve. Hot leads often get lost in the shuffle, too; by the time you follow up, they\u2019ve already gone cold. If your business wants to maximize event ROI, you need a better solution!<\/p>\n Related: How automation can help you deliver better events<\/a><\/em><\/p>\n That\u2019s why this solution was a crowd pleaser. Intelligent automation is not just useful for moving lead data between your apps; it can also orchestrate the lead enrichment<\/a> and follow-up process from start to finish. By incorporating artificial intelligence (AI) into the workflow, you don\u2019t have to do any manual data entry\u2014and the entire process is completed in under a minute. Here\u2019s how it works:<\/p>\n First, you snap a picture of the person\u2019s identification. This could be a conference pass, a business card, or even a handwritten note.<\/p>\n Next, you text the photo to a designated Twilio<\/a> number. From there, Workato<\/a> will pick up the photo from Twilio and pass it to Google Cloud Vision, an AI tool that specializes in parsing images. Google Cloud Vision will extract all the important lead information from the image, like the lead\u2019s name, job title, and the company they work for.<\/p>\nEvents and the Fatigue that Follows<\/h2>\n
Intelligent Automation To the Rescue<\/h2>\n
![\"\"](\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/EVENT-BADGE-31-1024x576.jpg\"){kind=icon}
<\/p>\n1) Submit Leads via SMS and Parse Their Information with AI<\/h3>\n
![\"\"](\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Untitled-design-3.png\")
<\/p>\n2) Automatically Create a New Lead in Salesforce and Enrich It with Clearbit<\/h3>\n
![\"\"](\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Untitled-design-4.png\")
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