{"id":1187,"date":"2018-06-22T17:53:40","date_gmt":"2018-06-22T21:53:40","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/increase-productivity-marketing\/"},"modified":"2026-09-29T06:43:00","modified_gmt":"2026-09-29T10:43:00","slug":"increase-productivity-marketing","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/increase-productivity-marketing\/","title":{"rendered":"5 Ways to Increase Productivity in the Marketing Department"},"content":{"rendered":"\nThe marketing department is a key player when it comes to growing any business.\u00a0From ad campaigns to events and email marketing, there\u2019s a lot on the marketing team\u2019s plate on any given day. As a marketer, it can be easy to feel like you\u2019re drowning in a sea of work. But never fear: the future of work is here! Here are five ways your team can leverage technology to work smarter, not harder.\n\nRelated: How marketing automation has changed and what you can do to implement it successfully at your company<\/a>.<\/em>\n

Map your customer journey.<\/h3>\nSometimes, it\u2019s important to go back to basics. In the digital age, the customer journey is changing\u2014and it\u2019s crucial that you understand how it\u2019s changing the way your leads (and customers!) behave. It can save you a lot of time, effort, and money in terms of what channels and media you focus on.\n\nWork to develop an understanding of how they interact with the digital landscape. Where do they digitally live, so to speak? How do they prefer to communicate? Do they prefer Facebook Messenger? Twitter? Your website\u2019s custom chatbot? Information like this makes it much easier to focus your efforts on the most important channels and projects.\n\nA strong understanding of your business\u2019s digital customer journey also puts the control back in your hands. It can be easy to feel overwhelmed by the sheer number of marketing initiatives you have going; knowing exactly where they fit into a linear journey is helpful for keeping your eyes on the prize: acquisition!\n\nLearn more about why rethinking the customer journey is essential in the digital age ><\/a>\n

Pair your marketing hub app with a chatbot.<\/h3>\nMarketing hub apps\u2014such as Marketo<\/a> or Hubspot<\/a>\u2014are the center of many marketing processes. With the explosion of chat apps like Slack<\/a>, however, more and more marketers are using a chat platform as their base of operations. It\u2019s where they spend most of their time.\n\nThat can make it tricky to keep tabs on things like event registration and lead activity. But there\u2019s a simple solution: use a chatbot. A bot can pull information, such as the latest lead activity, into Slack. It can even push notifications to specific channels, so the right team members are always looped in!\n\nThat\u2019s not all, however; a chatbot can also allow you to do work in your marketing app without leaving Slack. You can assign leads to campaigns, view their recent activity, and even sync them to another app like your CRM. That\u2019s just the tip of the iceberg;\n\nSee how People.ai uses Workbot to stay up-to-date with Marketo activity ><\/a>\n

Automate your lead cleansing.<\/h3>\nYou might think that driving traffic to a landing page is the most important element of lead acquisition, but in a well-oiled lead generating machine, intelligent follow-ups have the largest impact on the conversion rate from lead to paying customer.\n\nGathering the data that drives these intelligent follow-ups, however, can be challenging. You need information from several cloud apps to coalesce in one place\u2014and automation can help you collate this data more easily.\n\nFor example, Workato can sync key information from Eventbrite<\/a>, Intercom<\/a>, and Dropbox<\/a> with the correct lead in Salesforce<\/a>. And if you need an extra layer of cleansing, Workato\u2018s People Task feature can then ask a human employee to review new or updated leads before syncing them to your marketing app.\n\nH2O.ai used a version of this workflow to cleanse thousands of leads in just three months. See how they did it ><\/a>\n

Create a no-stress NPS workflow.<\/h3>\nNet Promoter Score (NPS), a customer loyalty metric developed by Fred Reicheld of Bain and Company, is a common way to assess customer happiness and drive growth. They based the metric on their belief that customer loyalty is correlated to profitable growth and they found that an increase in customer retention of only 5% could increase profits between 25% – 95%.\n\nMany marketing teams try to implement NPS, but soon find that it requires a lot of work and coordination. Not only do you have to collect customer opinions (usually via survey) but you then have to rank those responses, identify potential brand ambassadors, and leverage them.\n\nAutomation can make it a lot easier by bridging the gap between all of these steps. From creating integrated survey workflows to collecting results and sending intelligent follow-ups, you can automate almost every aspect of your NPS. That\u2019s great news if you\u2019re serious about leveraging the power of your customers!\n\nRead more about optimizing your NPS ><\/a>\n

Don\u2019t sweat your data.<\/h3>\nLots of marketing teams aspire to be data-driven, but many soon find out that working with data is hard. The difficulties start at the top of the funnel: you not only need to cleanse and enrich your leads, but you need to make sure that data translates from one app to another. That can be tough when you\u2019re working with Marketo and Salesforce, for example, which have different standard fields.\n\nBut data is also important when it comes to assessing whether your marketing efforts are working\u2014and how well they\u2019re working compared to other campaigns and channels. Most marketers aren\u2019t data scientists so drawing actionable insights from raw data can seem like a Herculean task.\n\nThankfully, there are lots of tech options that can help you work with your marketing data more easily. A great option is Einstein, a cloud-based analytics platform that takes your data, displays it in customizable dashboards, and applies AI to help you draw conclusions. Tools like Einstein are easy to use, even for the most tech-averse marketer, and can give you deep insight into your marketing efforts.\n

Do You Use Marketo? Learn how to harness your Martech stack with the free book ><\/a><\/i><\/h3>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

The marketing department is a key player when it comes to growing any business.\u00a0From ad campaigns to events and email marketing, there\u2019s a lot on the marketing team\u2019s plate on any given day. As a marketer, it can be easy to feel like you\u2019re drowning in a sea of work. But never fear: the future […]<\/p>\n","protected":false},"author":15,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,33],"tags":[],"class_list":["post-1187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-integration","category-thought-leadership"],"acf":[],"yoast_head":"\n5 Ways to Increase Productivity in the Marketing Department<\/title>\n<meta name=\"description\" content=\"From ad campaigns to events and email marketing, there\u2019s a lot on the marketing team\u2019s plate on any given day. 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