The pandemic has propelled organizations to evolve how they approach automation and in many cases, accelerate their initiatives.
When studying the automations that roughly 700 of our clients have built over the course of the pandemic, we uncovered the following (and a whole lot more): a growing number of individuals across an increasing number of roles are building automations; more departments now automate; and business communications platforms—like Slack—are often included in automations in order to alert or engage with users.
We believe these recent shifts will only continue through 2022, and as such, there’ll be significant implications for everyone impacted—from employees to customers to prospects.
With this in mind, let’s take a closer look at what you can expect in 2022.
Wondering what else we found from our research?
You can read our W*rk Automation Index to uncover all of our key findings.
IT & business will continue to shift roles within automation development
It’s increasingly clear that if organizations want to scale and drive meaningful returns from their automations, they’ll need to treat the process of building them as an org-wide initiative.
Case in point: Based on our 2021 research, nearly half of all automation builders work outside of IT.
As low-code technologies like Workato’s continue to grow in adoption and as IT becomes more comfortable in creating governance models that give users within lines of business a bigger role in building automations, we expect the distribution of builders to skew even more heavily towards business teams.
IT will continue to play a key role in the process, but instead of building automations on behalf of business teams, they’ll work to ensure that data stays protected and that business users follow well-defined processes for integrating apps and automating workflows.
Here at Workato, we’ve already embraced this shift through the use of our platform.
Essentially, we allow each business team to have their own dedicated workspace within Workato’s environment, where they can build integrations and automations. All the while, our BT team can oversee the provisioning process and audit the activities that transpire across the workspaces.
The rise of ops roles will spur functions to partner in building automations
The proliferation of operations-based roles across business departments—a movement that Scott Brinker refers to as “Big Ops”—might explain, at least in part, why more and more departments are now automating.
As a growing number of functions use automation to optimize their processes in 2022, they’ll work with other departments even more closely.
For marketing and sales ops, this can mean coming together to build additional automations around nurturing leads; for legal and finance ops, this can mean partnering on automations for reviewing and approving critical documents; for product and data opps, this can mean looking for ways to automatically add product usage data to analytics and BI platforms—and the list goes on.
7 automation insights for 2022See what our research uncovered
Customizable chatbots will play a bigger role in enterprise automation
When looking at the apps that different departments use in their automations, we found that business communications platforms like Slack and Microsoft Teams appeared again and again. In fact, for enterprises (over $2B in annual revenue), Slack was the most commonly used app in automations.
As enterprises expand upon the hundreds of apps already in their stack, the need for a centralized point of communication—via Slack or Microsoft Teams—across workflow automations should only grow. Moreover, organizations will increasingly adopt customizable bots that bring automations directly to your business communications platform by allowing employees to access data and actions in their apps (that fall within their levels of permissions) inside of the platform.
How can this work in practice? Here’s an example where HR Bot enables employees to create and send an offer letter to a candidate and then, once the offer letter is signed, allows employees to perform various onboarding tasks, all without leaving Microsoft Teams.
You can get ahead of the curve and adopt any of these trends with Workato, the leader in enterprise automation.