Thought Leadership
What organizations need to automate at scale
As organizations continue to expand on their ecosystem of technology, the number of potential workflows they can automate only grows....
Sales
4 SaaS retention strategies that can delight clients and empower employees
There are seemingly endless stats that validate the value of customer retention. Bain found that a 5% increase in retention...
Productivity
Newsela uses Workato to automate a daily product email and empower creativity
The following article was taken from an ebook that Ferrer co-wrote with Amanda Giacobassi, Sr. Consultant at Perkuto, and Justin...
Productivity
4 SaaS growth strategies that can give your organization a competitive edge
Organizations in the SaaS space may be experiencing lower growth than anticipated. According to BMC, the annual, compounded growth rate...
Productivity
What is an API? Here’s everything you need to know
It’s not a huge stretch to say that modern workplaces function like a beehive. Both rely on an integrated team...
Marketing
5 automations that can supercharge your lead generation efforts
Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....
Product
3 tips that can help any product manager handle their time more effectively
As a product manager, you face a variety of critical tasks every day—from planning the product roadmap to supporting sales...