Marketing

How Logitech’s Ultimate Ears Pro Scaled Their Digital Marketing

When it comes to computer hardware, Logitech is a household name. A public company with over 3,500 employees in offices across Europe, Asia, and the Americas, they’re historically best known for the ...

How Every Department Can Use Slack and Workbot for a More Productive 2018

As much as we try to maximize efficiency, we’re only human. We’re inherently bad at multitasking; only 2% of the population can multitask effectively according to Psychology Today. When we jump fr ...

How Salesforce Ohana Became One of the Strongest Case Studies for Effective Community Building

If you’ve visited San Francisco recently, chances are you’ve seen a glassy new skyscraper rising above the city. At 61 stories tall, the almost-finished Salesforce Tower will soon be the second-ta ...

3 Lessons We Learned From Dreamforce 2016

As Dreamforce, the annual conference for Salesforce, quickly approaches we started reflecting on our own time at Dreamforce 2016. If you aren't familiar with us, Workato is an enterprise-grade, intell ...

10 Questions to Ask Yourself Before Creating an Industry Survey

Industry surveys—surveys of a particular field—are a valuable tool for any enterprise. They can help you gain insight into your field, hone your product to meet customer needs, and identify emergi ...

How Intelligent Integration and AI Help HCSS Revolutionize the Construction Industry

HCSS is a leading software company for the construction industry. The company offers solutions for estimation and bidding, time card and job analysis, dispatching and scheduling, equipment maintenance ...

How MailChimp And Droga5 Created The Year’s Weirdest Ad Campaign

In the past 8 years, MailChimp, an email automation platform, has gone from SMB darling to mainstream royalty. How? By creating the year’s weirdest campaign: “Did You Mean MailChimp?” MailChimp ...

8 Automation Stats Every CIO and Operations Employee Should See

In our increasingly digital age, automation is synonymous with driverless cars and robots in the checkout queue. But automation can also mean added assistance in the workplace, especially with menial ...

The Top 10 No-Code Apps for Your Workflow

According to John Rymer, VP and Principal Analyst at Forrester Research, a heavy reliance on code is insufficient for meeting the changing demands of modern businesses. “If we rely solely on coding, ...

How This Lean Company Used QuickBase and Workato to Stay On Top of Cash-flow and Trigger Drip-Marketing Campaigns

What do you do when you’re running an energy efficiency company, but your internal processes waste precious resources? Ask Brad Eisenberg, former COO of greeNEWit. When he noticed that the company e ...

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