Marketing

How Salesforce Ohana Became One of the Strongest Case Studies for Effective Community Building

If you’ve visited San Francisco recently, chances are you’ve seen a glassy new skyscraper rising above the city. At 61 stories tall, the almost-finished Salesforce Tower will soon be the second-ta ...

3 Lessons We Learned From Dreamforce 2016

As Dreamforce, the annual conference for Salesforce, quickly approaches we started reflecting on our own time at Dreamforce 2016. If you aren't familiar with us, Workato is an enterprise-grade, intell ...

10 Questions to Ask Yourself Before Creating an Industry Survey

Industry surveys—surveys of a particular field—are a valuable tool for any enterprise. They can help you gain insight into your field, hone your product to meet customer needs, and identify em ...

How Intelligent Integration and AI Help HCSS Revolutionize the Construction Industry

  HCSS is a leading software company for the construction industry. The company offers solutions for estimation and bidding, time card and job analysis, dispatching and scheduling, equipme ...

How MailChimp And Droga5 Created The Year’s Weirdest Ad Campaign

  In the past 8 years, MailChimp, an email automation platform, has gone from SMB darling to mainstream royalty. How? By creating the year’s weirdest campaign: “Did You Mean MailChimp? ...

8 Automation Stats Every CIO and Operations Employee Should See

In our increasingly digital age, automation is synonymous with driverless cars and robots in the checkout queue. But automation can also mean added assistance in the workplace, especially with men ...

The Top 10 No-Code Apps for Your Workflow

According to John Rymer, VP and Principal Analyst at Forrester Research, a heavy reliance on code is insufficient for meeting the changing demands of modern businesses. “If we rely solely on cod ...

How This Lean Company Used QuickBase and Workato to Stay On Top of Cash-flow and Trigger Drip-Marketing Campaigns

What do you do when you’re running an energy efficiency company, but your internal processes waste precious resources? Ask Brad Eisenberg, former COO of greeNEWit. When he noticed that the compa ...

Mobile Marketing: How Laureate International Universities Automatically Send SMS and Sort the Responses in Marketo

Laureate International Universities, a group of universities originally created by Sylvan Learning Systems, are targeting high school seniors, but found email was not as effective with this age gr ...

Facebook’s Casey Beal on How Marketers Can Drive Adaptive Engagement

In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers sh ...

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