3rd Day of Automation: How to Optimize Your Product Hunt Launch ?

It’s the 3rd day of Automation! See Day 1 and Day 2

For most companies, getting hunted on Product Hunt is a big deal – it can provide a start up with its initial user group or help build buzz around the launch. If you’re planning on launching your new product next year, do yourself a favor and take advantage of these awesome features from Workbot for Slack. Optimizing your Product Hunt launch can maximize your impact and automate some of the tedious follow up. Here are 3 awesome things you can do with Workbot to make sure your Product Hunt launch is optimized using Slack and Workbot:

1. Get notified when product votes hit a milestone you set and post status updates on Social Media

100 Vote Milestones

Optimize Product Hunt vote tracking with Slack notifications by threshold. Workbot can ping you in Slack each time your hunt has hit 100 votes or whatever threshold you set (every 200 or every 50 votes for instance). It will then ask you if you want to post this milestone on your social media channels like Facebook, Twitter, LinkedIn. If you say yes, Workbot can automatically post for you straight from Slack.

2. Notify you when an influential person upvotes your product.

When you’ve put a new product on Product Hunt, influential voters can be the difference between falling under the radar and a wildly successful launch. Making sure you know who your influencers are, answering their questions, and sharing their praise is essential to making the most of your launch.

Usually product makers have to wait until the launch is over and several days pass to process the data and identify influencers. Now, when an influential person upvotes your product you’ll know immediately thanks to Workbot and can send a thank you note to them on Twitter. Workbot can even automatically load the list of influencers into a CRM, lead management system or even Google Sheets for incredibly easy follow-ups. An influencer is defined as Product Hunt followers + twitter followers = greater than 5000. You can change the threshold from 5000 to greater than 2000 or whatever you think constitutes a person as influential.

2a. Collect every voter’s information and put it into your CRM

Workbot can also pull every voter’s information including their Facebook id, Twitter handle, LinkedIn profile etc. and store it in your CRM such as Salesforce or Infusionsoft. This is a pretty amazing tool for products looking to collect their initial pool of users and for any company that wants to follow up with voters.

3. Track the vote performance of your hunt/posts

Workbot allows you to track the performance of your hunt by plotting a graph of the number of votes it got at each hour. Instead of waiting until the hunt is over to gather data, you can enjoy an instant visualization of your progress, giving you a more in depth view in real time.

Read the original post for the Workbot commands >

Not launching a product but still love Product Hunt? You can do cool stuff with Workbot for Slack too! 

Get Workbot and command all of your apps from Slack!

About the author
Kristine Colosimo
Kristine oversees Workato's content and works with awesome apps like DocuSign, Zendesk, SurveyMonkey etc. on great automation content.